Everyone was caught off-guard by 2020, and for a good reason too. Not many people think about a worldwide pandemic and its potential effects on the world.
Most business individuals were taken aback from the lockdowns and experienced significant downturns in their business because of COVID-19. Many different companies saw a decline in business, while other companies saw an acceleration.
The intriguing part is that the digital world saw more activity as more people we stuck indoors while the physical business world saw a decline as people sheltered in place. Digital marketers see that there’s an opportunity to build digital real estate and engage with a thriving audience.
Business owners and Toronto seo marketing digital mavens realize the power of having a digitization plan to improve resilience. While shifting to digital does not bring additional revenues in the near term, it does pave the way to more revenues. The future landscape is uncertain for both of those in the digital realm and the physical world.
Whether you are selling home components such as the people at https://heatline.com/thermostatsor if you are selling some digital product, you must be aware of the potential digital real estate and different digital advertising mechanisms like SEO.
What are the pathways to success in the new digital era? What kind of activities should you focus on, and are they worth your time?
Let’s find out more about the digital world, SEO marketing, and how it can play a role in your business.
The SEO Value
SEO is a vital component of the 2020 business visibility plan. The fact is that more than 50% of marketers think that search engine optimization will be critical moving forward. Remember that the Spanish Flu came around in 1918 and would last until 1920, killing approximately 50 million people.
That is indeed a sobering stat and something to pay attention to when planning a business resiliency plan today. The COVID-19 epidemic might be with us to stay for at least two years. In such a world, having visibility online can create great rewards that will pay off in the near term and the long-term.
Here’s why SEO is crucial.
SEO and Trust
The fact is that Google and other search engines want and need users to have the best experience possible. The search engines want users to trust the information they find and use it to meet their goals. As such, trust is a critical factor in search engine algorithms and means a great deal for your business.
For instance, if you are a pillar in your community and provide people with great food, or supplements, or whatever it might be, you are likely to have people who are interested in supporting you and have good experiences with your brand. If you have more people who trust you and show it through reviews, posts, and other components, you will have a higher chance of reaching more people organically and differently.
The idea is to engage with your audience with content that is relevant to them with expertise, authority, and trustworthiness.
As you can build more trust and climb up search rankings, you show customers that you are trustworthy, relevant, reliable, and good candidates to do business within the short and long-term.
Those who invest time and effort into SEO will build trust, engage, and share relevant content with their audience.
Capture more Revenues with SEO
Did you know that more than 30% of revenues come from organic traffic for many businesses? Yes, that’s right. You can still gain significant value if you build up your online presence within the world today.
SEO is an excellent investment because it let’s you understand your customers more and reach out to them in a way that matters to them. The more you interact with your customers and realize their needs, the higher chances of seeing gains, and the more insight you will have into the markets to innovate and grow further.